Your product earned trust.
Your brand hasn't caught up.
Your product earned trust.
Your brand hasn't caught up.
I embed as your brand design lead — owning the strategy, the system, and the decisions — until you're ready to hire full-time.
Sound familiar?
The founders I work with aren't early anymore. They've got traction, a team, and a brand that hasn't kept up with either.
Your team has outgrown the brand
Different logos in different decks. No one agrees on the colours. Your designer left and took the source files. The system that was supposed to help is now in the way.
Your product is ahead of your image
You're pitching enterprise clients, closing serious deals — and your brand still looks like a side project. It's not losing you every deal. But it's making every deal harder.
You need a lead, not another pair of hands
You've tried freelancers. You get executions back, not decisions. Nobody is owning the problem. That's the gap I fill.
SaaS
SaaS
Surfer
Rebranding for the AI Search Era
SaaS
SaaS
Astronomer
A scalable illustration system for a data platform
SaaS
SaaS
Voices
A voice-first payment system
SaaS
SaaS
Sober
Startegy-driven visual identity for a wellness brand
I've been the designer in the room when brands break — and when they click.
After 10 years working across agencies, SaaS products and in-house teams, I noticed the same pattern: companies hire designers to execute, then wonder why nothing feels cohesive. The problem is never the work. It's that no one owns the direction.
That's what I do. I embed as your brand design lead — the person who makes the calls, builds the system, and makes sure your team can actually use it.
10
designing brands that have to work in the real world — not just in Figma
4
embedded in SaaS — which means I understand your product & your users
Choose the level of focus your brand needs.
Strategic engagements designed for growing teams — from focused sprints to long-term brand partnerships.
Brand Sprint
3–4 weeks
A focused, strategy-led engagement to define positioning and build a scalable identity system.
Brand Retainer
Custom
Ongoing creative direction for teams who need consistent, high-level brand execution.
Custom Engagements
Custom
Extended brand systems, web design, and deeper brand ecosystems — built around your ambition.
Choose the level of focus your brand needs.
Strategic engagements designed for growing teams — from focused sprints to long-term brand partnerships.
Brand Sprint
Week 1
A focused, strategy-led engagement to define positioning and build a scalable identity system.
Brand Retainer
Week 1
Ongoing creative direction for teams who need consistent, high-level brand execution.
Custom Engagements
Week 1
Extended brand systems, web design, and deeper brand ecosystems — built around your ambition.
Choose the level of focus your brand needs.
Strategic engagements designed for growing teams — from focused sprints to long-term brand partnerships.
Brand Sprint
3–4 weeks
A focused, strategy-led engagement to define positioning and build a scalable identity system.
Brand Retainer
Custom
Ongoing creative direction for teams who need consistent, high-level brand execution.
Custom Engagements
Custom
Extended brand systems, web design, and deeper brand ecosystems — built around your ambition.
Sound familiar?
The founders I work with aren't early anymore. They've got traction, a team, and a brand that hasn't kept up with either.
Your team has outgrown the brand
Different logos in different decks. No one agrees on the colours. Your designer left and took the source files. The system that was supposed to help is now in the way.
Your product is ahead of your image
You're pitching enterprise clients, closing serious deals — and your brand still looks like a side project. It's not losing you every deal. But it's making every deal harder.
You need a lead, not another pair of hands
You've tried freelancers. You get executions back, not decisions. Nobody is owning the problem. That's the gap I fill.
Your next stage deserves a stronger brand.
A 30-minute brand assessment for founders
who feel their identity no longer matches their ambition.
Your next stage deserves a stronger brand.
A 30-minute brand assessment for founders
who feel their identity no longer matches their ambition.
Sound familiar?
The founders I work with aren't early anymore. They've got traction, a team, and a brand that hasn't kept up with either.
Your team has outgrown the brand
Different logos in different decks. No one agrees on the colours. Your designer left and took the source files. The system that was supposed to help is now in the way.
Your product is ahead of your image
You're pitching enterprise clients, closing serious deals — and your brand still looks like a side project. It's not losing you every deal. But it's making every deal harder.
You need a lead, not another pair of hands
You've tried freelancers. You get executions back, not decisions. Nobody is owning the problem. That's the gap I fill.
SaaS
Surfer
Rebranding for the AI Search Era
SaaS
Astronomer
A scalable illustration system for a data platform
SaaS
Voices
A voice-first payment system
SaaS
Sober
Startegy-driven visual identity for a wellness brand
Your next stage deserves a stronger brand.
A 30-minute brand assessment for founders
who feel their identity no longer matches their ambition.